Travel

Travel Republic

Travel Republic came to us with an exciting opportunity to capture a whole series of content over the course of a week in Dubai. The trip needed to have several outcomes, a new brand re-fresh film and a series of lifestyle content showing off the incredible adventures to be had in Dubai.

Along with all our crew, Travel Republic team and 5–6 models, we also had 20 members of the public on the trip with us who had been lucky enough to win "the trip of a lifetime" through the Sun Newspaper. We were able to enjoy activities such as Hot Air Ballooning, a trip to the water park, dinner at the Burj Khalifa, dune bashing and a yacht party. We were also tasked with capturing some content to showcase the winner's experience, to be published on The Sun's social channels.

Overview

The Goal

A series of exciting travel videos for social, shot in Dubai for Travel Republic's brand re-fresh

Services Used

Videography, Editing & Sound Recording

Project Timeline

3 weeks from storyboarding through to the final results

Conceptualisation & Creative Development

Travel Republic's campaign slogan was "Why aren't you on holiday?" We wanted to tap into that FOMO you feel when you see your friends on holiday, and you say to yourself, "That needs to be me!". This gave us the concept to start and end our main brand film with a similar shot. Starting with your future self arriving and sending that text to your best friend that you've arrived safe and leaving with the message that inspires them to come with you next time.

Shoot Planning & Storyboarding

The itinerary for the shoot was pretty intensive, with lots of activities happening and lots of final outputs to consider. The final shot list was put together by the client, which enabled us to have a strategic meeting as a team each morning to go through what we needed to capture and what kit we would need. Because of the nature of the shoot, we needed to have multiple cameras with us, with cam ops running them simultaneously. We had on average 3 cameras often running at one time, along with the odd drone shot chucked in between!